I caught a part of your speech, but got distracted by hungry Ustreams. I like your approach. If you can’t fight globally, be as local as you can. Social media is all about niches and local engagement, and should be a part of the tool portfolio an institution leverages, both on the business side (colleges services) and on the teaching and learning side. Consistency across centrally supported and outsourced services is key to a successful college experience. Jonathan Mott refers to this as the Open Learning Network, the mix of the LMS and the personal learning environment.