Experiencing three days of purposefully and accidentally thought-provoking speakers at Portland’s recent Inverge and Cre8Con conferences leaves me feeling, well, thoughtful and provoked. Some of the presentations were predictable, some were compelling, but nearly all of them generated further reflection on what is and what will be.
Engagement was the theme I drew from the wide variety of media and marketing professionals and researchers at Inverge. From the giddy meditations on the media engagement that is from presenters like Widen+Kennedy’s Renny Gleeson, Vidoop/OpenID’s Scott Kveton, raven.me’s Raven Zachary, and cyborg anthropologist Amber Case, to the descriptions of what media engagement is beginning to become from USC ICT’s William Swartout‘s descriptions of the building blocks of holodeck technologies and Vortex/Harmony Channel’s Ed Lantz‘s tour of immersive media environments. Then the good news/bad news of engagement brought to us by MIT’s Joshua Green, who got us thinking about the value the agents formerly known as “consumers” bring to brands and products and what they should get for their work, and Andy Mooney and Chris Heatherly, who openly described Disney’s very clear and strategic systems to engage children as “desiring machines.” I hand it to Disney for understanding how to architect experiences like the techno-charm bracelets that talk to each other and jack in to Tinkerbell’s Pixie Hollow website…but thankfully, Disney’s poor art direction and music selection may keep them from owning the entire brains and allowances of every child on earth.
Despite drawing on only local Oregon talent, Cre8Con certainly delivered a day-load of eye-poppingly great work and thoughts on how to make it, including Michael Curry‘s amazing puppetry, damali ayo of Crow Clothing’s must-have clothing and laudable business practices, and Brian Van’t Hul of LAIKA’s tantalizing previews of the upcoming Coraline animated feature.
When it came to creative practices, I was left waffling between the incredible focus required to produce Jay Meschter of Nike’s nearly-invisible shoes and Adam Gallardo of Dark Horse Comic’s advice to absorb as much as you can from the widest variety of sources. I’m left feeling like both practices fuel my creative engine.
On Your Feet ‘s closing 10-min summary of the entire Cre8Con conference should be required at any and all conferences of any type from now on for both laughs and material retention. And finally, let’s not forget that neither of these worthy events would’ve happened without the dedication of Steve Gehlen and a host of other hardy volunteers.