XOXO: Not an Echo Chamber

Plexus Engine report on XOXO

The XOXO festival opened last night in Portland with a party at Holocene, but in reality the crowd started to gather first on twitter, where following the #xoxofest tag showed attendees en route, finding each other on planes and trains, and generally setting a mood of giddy anticipation for the event. Even the sun showed up, tricking first-time visitors into thinking they had landed in nirvana (reality check next February).

Read more